Press Day Over :-(

Hello there!!!

So Press Week is OVER sad I know but it went down well and was very much enjoyed. As for this week getting over the excitement, things are all back to norm. In H.O for the week with the usual daily task.
In-store doing returns on 25th am with Fiona and 26th pm with Zoey and Steff. 

Sad that some interns will not be returning next week as their time is over *crying face*.

EBONY EDWARDS>>>

We WILL meet again ;-) x x x

Until next week x

AW11 PRESS DAY!!!

HEY GUYS

What a week it has been. 

Seasonal press launch is an invitation to key press and opinion formers to view the collection, comment on the range, and call product in to secure coverage both immediate and ongoing for the season. 

•This season an unprecedented

592 guests visited the event at 1 Marylebone Road, London.  It incorporated areas dedicated to Womenswear including a LTD area, Footwear & Accessories, Lingerie, Menswear,Childrenswear and Generation 915 and IDOL. 
 
Womenswear T

This season, Womenswear was displayed on one side of the venue and separated into the following stories:
Tomboy, Modernist, Age of Nostalgia, Good Life, Northern Tribe, Cocktail Bird. Electric Lady and Limited Edition.Mannequins were dressed to reflect each trend. 

Menswear

The menswear section was designed to showcase the 2 main Menswear collections:

Hunter and Hunted. 
 
 Accessories

The accessories collection was housed around  a café style environment and was showcased in metal display towers as well as being styles with the collections.

Lingerie
Had a dedicated Boudoir themed room with mannequins next to the main area and for the first time a dedicated Press Look Book.

Childrenswear and Generation 915
were displayed on mannequins and rails with accessories shown in box frames.

 

The VIP Party was sooooo much fun. Got to party with a few celebs such as Alexia Jordan, Vanessa White (The Saturdays), Pixie Geldof, The TOWIE lot and a few more. Cocktails all round, dancing and laughter. 

Meet stylists, Freelancers and people in PR, which was nice to hear what they do, their experiences and how we have a great opportunity interning for New Look. (Lets hope doors will fly open. haha)

It was such a long day and night but it worth it. Would defo do it again ;-)

Overall the whole week was a very good experience and to see the collection before it has hits shop floors was amazing. It has defo opened my eyes in terms of design.

Bianca x x x

 

THE EMPTY RUNWAY!!!

Again the SHOWROOM! The has showroom has been empty for DAYS maybe even weeks. So as you know my skillful hands comes into good use and I get to use my creative side :-)

Right here is a pic of the showroom. THE EMPTY RUNWAY

I had started a bit and as you can see there is stuff all over the place. Arghhhhh it was hard to begin with a starting point. This is all AW11 samples which needed to be displayed. I had so many ideas that I just didn't know where to begin. I started with several ideas, then had another idea, then another, then another. I was thinking whether to colour block the runway or do a casual look, an evening look etc. So I just went with the flow and as I began to start one idea came to the next and so on. This did take me all day literally.

I get to see all the samples before it hits any stores. The cut, the shape, the style, the colour, the fabric everything down to a T and how the collection fits in. It is such an eye opener it really is.

SO after a stressful day I finished the runway in the showroom.

Everyone loved what I had done. Lots of praise and the final look looks really good. I loved every minute of it as it gets to bring out my creative side which is the only place this can happen.

I LOVE THE SHOWROOM :-) and I hope ya'll like it too coz I know they did :-p

Until next week x x x