AW11 PRESS DAY!!!

HEY GUYS

What a week it has been. 

Seasonal press launch is an invitation to key press and opinion formers to view the collection, comment on the range, and call product in to secure coverage both immediate and ongoing for the season. 

•This season an unprecedented

592 guests visited the event at 1 Marylebone Road, London.  It incorporated areas dedicated to Womenswear including a LTD area, Footwear & Accessories, Lingerie, Menswear,Childrenswear and Generation 915 and IDOL. 
 
Womenswear T

This season, Womenswear was displayed on one side of the venue and separated into the following stories:
Tomboy, Modernist, Age of Nostalgia, Good Life, Northern Tribe, Cocktail Bird. Electric Lady and Limited Edition.Mannequins were dressed to reflect each trend. 

Menswear

The menswear section was designed to showcase the 2 main Menswear collections:

Hunter and Hunted. 
 
 Accessories

The accessories collection was housed around  a café style environment and was showcased in metal display towers as well as being styles with the collections.

Lingerie
Had a dedicated Boudoir themed room with mannequins next to the main area and for the first time a dedicated Press Look Book.

Childrenswear and Generation 915
were displayed on mannequins and rails with accessories shown in box frames.

 

The VIP Party was sooooo much fun. Got to party with a few celebs such as Alexia Jordan, Vanessa White (The Saturdays), Pixie Geldof, The TOWIE lot and a few more. Cocktails all round, dancing and laughter. 

Meet stylists, Freelancers and people in PR, which was nice to hear what they do, their experiences and how we have a great opportunity interning for New Look. (Lets hope doors will fly open. haha)

It was such a long day and night but it worth it. Would defo do it again ;-)

Overall the whole week was a very good experience and to see the collection before it has hits shop floors was amazing. It has defo opened my eyes in terms of design.

Bianca x x x